(ARE YOU AM I Zillah slipdress, Chloé mules, Rhonda Ochs clutch)
Small weirdo heat wave gear. I am endlessly in love with this dress.
(ARE YOU AM I Ryal tshirt, Rag & Bone jeans, Céline wedges and sunglasses, Rhonda Ochs clutch)
Fresh off a New Year’s Eve couples stomach flu and the whole world seems to have a new sheen to it. Not having my entire life revolve around Instacart’s next delivery time has this empowering quality to it, as does having the energy to do things like drive a motor vehicle and prop ones head up. So yes all the cold weather traveling definitely caught up with me but I’m so excited to have woken up from a misery haze to a new year and that fresh start feeling. Every day and most minutes I think about how lucky I am to do what I love for a living. There’s so much excitement I can’t wait to share – all the ARE YOU AM I newness, the long necessary and finally begun project of building out a custom closet, that terrifying first class at Tracy Anderson, planning trips to places I’ve never been, becoming Ottolenghi’s disciple without him having to know. Hi 2015!
Hello from the St. Regis Aspen! I’ve spent the last few days being re-shown the ropes on skiing, the fluffiness of fresh blankets of snow, the importance of hot apple cider, etc, and I’ve had the most magical time. And I try not to use that word but when you feel like a clay figurine in a large snow globe, it applies. The first couple days were perfect conditions for being on the slopes but with the recent nonstop downfall, we’ve been kind of snowed in. With a likely flight cancellation. Gulp. Cue me romping in the hotel room fueled by room service coffee. Wearing the ARE YOU AM I Kaede camisole and shorts in bright white.
(ARE YOU AM I Zillah slipdress, Theory muff bag, Proenza Schouler sandals)
Been finding some new streets to shoot on while exploring my new neighborhood. Good stuff so far! Report complete.
It’s so funny this time of year to not really have to do the winter thing. Possibly not so funny for my non-Australian readers? But yeah we’re lucky here, the rainstorms come for just long enough to make you appreciate the warm days. This past weekend I went double bright white in our Zillah dress and some Proenza Schouler sandals I’m always about to dye a more useful color. I think I successfully managed to wear the opposite look today, throwing a massive James Perse blanket over the black version and wearing it with French goth schoolgirl from the future shoes. That look this way.
Thank you to everyone for such an amazing launch weekend! I wanted to share our Palm Springs shoot in full on here – it really felt like the right place to show everything the way I envisioned. Rambling descriptions on why these pieces were in my brain as things I wished existed at AREYOUAMI.
(The Zillah dress with Giuseppe Zanotti Olinda boots)
Having my own line was something I’d always dreamed of, but I would never have said it was my plan. At the beginning of this year a few different factors aligned to where it actually became more and more of a serious discussion and I decided to stop wondering “but who do I think I am” and just commit to it. Cause I could have easily thought the same thing when starting fashiontoast and my entire life would have been different.
I’ve been so lucky with the opportunities that have come my way and the worlds that this blog has opened up to me have trained my eye immensely. The things I look out for when seeing clothes for the first time are so crazily specific now that conceptualizing my own line actually felt really natural once I got started. I just wanted to tackle what I knew – what I wish existed, what I want to wear right now. An answer for every type of clothing item I live in until I’ve created the perfect wardrobe. Simple but special pieces that make sense morning, day, night, and even in bed, that blur the line between casual and sexy and scruffy. That feel ultra California but are possible to wear a thousand ways. And in fabrics and materials that you don’t want to stop touching, that you want to reach for again and again just because they’re the most cloud particle-like thing you own. I chose every silk weight, every strap width, every distance between buttons, every everything and wear-tested pieces for weeks so I knew exactly what to tweak to make them perfect.
The line has the luxury of being utterly uncompromised – every detail down to a microscopic level is my exact vision. ARE YOU AM I is rendered in fluid silk, sheer textured linen, soft supple lambskin. Silk pieces are lined so they feel substantial, backs are lowered, hardware is rose gold and gunmetal, deep Vs don’t hold back, straps are the thinnest rolled silk – the pieces are as luxurious as possible without being totally insane.
It feels really surreal to finally see the store open online. Thank you so much for being a part of this with me!
(See by Chloé coat, Vanessa Bruno skirt, Balenciaga boots)
It was so refreshing to be back in Norcal for Thanksgiving with the forestness and the crispness. This cozy monster of a coat was ideal for the San Francisco chill/sunshine combination – the sheer volume of citrusy pink is a smile in clothing form.
(COS mohair coat, Are You Am I tshirt, Isabel Marant leather skirt, Mezzi Cosima bag, Ray-ban sunglasses, and Céline espadrilles)
I was so happy to make the drive up north to San Francisco for Thanksgiving to spend the holidays with my family! And say hi to fall! Lucked out with beautiful coat on skirt weather and used it to play tourguide with the bf. We shot these earlier in the day than 99% of my photos after I got my coffee from super cute breakfast spot farm:table. I’ve decided that I haven’t worn this skirt nearly enough to make sense so I mapped everything outward from it. Navy COS coat from the new location in Beverly Hills, super sheer basic athletic inspired tshirt from my line, and this beautiful structured bag by Mezzi that sharpens most anything up and is impossible to lose due to some casual in built GPS tracking.
Copyright 2014 | fashiontoast