ANNOUNCEMENT: I’m having an event this week at Satine on 3rd Street here in LA for ARE YOU AM I. Open to all that RSVP! Come say hi and try on clothes and celebrate being in a blizzard free zone of the world.
Email firstname.lastname@example.org to confirm! xx
(ARE YOU AM I Ryal tshirt, Rag & Bone jeans, Céline wedges and sunglasses, Rhonda Ochs clutch)
Fresh off a New Year’s Eve couples stomach flu and the whole world seems to have a new sheen to it. Not having my entire life revolve around Instacart’s next delivery time has this empowering quality to it, as does having the energy to do things like drive a motor vehicle and prop ones head up. So yes all the cold weather traveling definitely caught up with me but I’m so excited to have woken up from a misery haze to a new year and that fresh start feeling. Every day and most minutes I think about how lucky I am to do what I love for a living. There’s so much excitement I can’t wait to share – all the ARE YOU AM I newness, the long necessary and finally begun project of building out a custom closet, that terrifying first class at Tracy Anderson, planning trips to places I’ve never been, becoming Ottolenghi’s disciple without him having to know. Hi 2015!
Hello from the St. Regis Aspen! I’ve spent the last few days being re-shown the ropes on skiing, the fluffiness of fresh blankets of snow, the importance of hot apple cider, etc, and I’ve had the most magical time. And I try not to use that word but when you feel like a clay figurine in a large snow globe, it applies. The first couple days were perfect conditions for being on the slopes but with the recent nonstop downfall, we’ve been kind of snowed in. With a likely flight cancellation. Gulp. Cue me romping in the hotel room fueled by room service coffee. Wearing the ARE YOU AM I Kaede camisole and shorts in bright white.
(The Zillah dress with Giuseppe Zanotti Olinda boots)
Having my own line was something I’d always dreamed of, but I would never have said it was my plan. At the beginning of this year a few different factors aligned to where it actually became more and more of a serious discussion and I decided to stop wondering “but who do I think I am” and just commit to it. Cause I could have easily thought the same thing when starting fashiontoast and my entire life would have been different.
I’ve been so lucky with the opportunities that have come my way and the worlds that this blog has opened up to me have trained my eye immensely. The things I look out for when seeing clothes for the first time are so crazily specific now that conceptualizing my own line actually felt really natural once I got started. I just wanted to tackle what I knew – what I wish existed, what I want to wear right now. An answer for every type of clothing item I live in until I’ve created the perfect wardrobe. Simple but special pieces that make sense morning, day, night, and even in bed, that blur the line between casual and sexy and scruffy. That feel ultra California but are possible to wear a thousand ways. And in fabrics and materials that you don’t want to stop touching, that you want to reach for again and again just because they’re the most cloud particle-like thing you own. I chose every silk weight, every strap width, every distance between buttons, every everything and wear-tested pieces for weeks so I knew exactly what to tweak to make them perfect.
The line has the luxury of being utterly uncompromised – every detail down to a microscopic level is my exact vision. ARE YOU AM I is rendered in fluid silk, sheer textured linen, soft supple lambskin. Silk pieces are lined so they feel substantial, backs are lowered, hardware is rose gold and gunmetal, deep Vs don’t hold back, straps are the thinnest rolled silk – the pieces are as luxurious as possible without being totally insane.
It feels really surreal to finally see the store open online. Thank you so much for being a part of this with me!
(See by Chloé coat, Vanessa Bruno skirt, Balenciaga boots)
It was so refreshing to be back in Norcal for Thanksgiving with the forestness and the crispness. This cozy monster of a coat was ideal for the San Francisco chill/sunshine combination – the sheer volume of citrusy pink is a smile in clothing form.
(COS mohair coat, Are You Am I tshirt, Isabel Marant leather skirt, Mezzi Cosima bag, Ray-ban sunglasses, and Céline espadrilles)
I was so happy to make the drive up north to San Francisco for Thanksgiving to spend the holidays with my family! And say hi to fall! Lucked out with beautiful coat on skirt weather and used it to play tourguide with the bf. We shot these earlier in the day than 99% of my photos after I got my coffee from super cute breakfast spot farm:table. I’ve decided that I haven’t worn this skirt nearly enough to make sense so I mapped everything outward from it. Navy COS coat from the new location in Beverly Hills, super sheer basic athletic inspired tshirt from my line, and this beautiful structured bag by Mezzi that sharpens most anything up and is impossible to lose due to some casual in built GPS tracking.
(Alexander Wang x H&M knit dress and backpack, Saint Laurent Jane sandals)
So into Wang H&M everything but most of all this white not-really-dress. Barely there in the right places and the weird places. Other pieces I made sure to pick up – most of the sports bras, the boxing gloves cause had to, and the track shorts/reflective tights duo. Loving the workout inspiration.
I’m so excited to share these photos that I shot with I.T during my trip to Hong Kong. The idea of the project was to put together my ideal travel wardrobe using the freshest fall/winter pieces in store. I combined Isabel Marant, Acne, and MSGM with their in-house brands and even some basics I had brought with me from home. Shooting in, well even standing still in the streets of HK is such a sensory overload type of experience and hopefully we conveyed some of that beautiful chaos and nonstop city life with our diary. Thank you to Gloria and the I.T team for having us and thank you to everyone who came out to see me in store!
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