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Hi again, Rumi. Just wanna say that it’s so amazing that you responded at almost all of my questions here, during these years (and I didn’t write too much, but I’m sure you receive A LOT of questions daily). It feels like I’m talking with and old friend. I’m pretty sure one day we will meet for a coffee. Haha. XO from Europe. 1. December 2016

Wow that’s amazing and makes me so happy! Down for a coffee haha.

Hi Rumi!! Everyday I’m more and more obsessed with ayai! You are doing an amazing job!💕 I don’t have any question about that. I just want your advice in this: I have a balenciaga gift card and I literally can’t decide what to use it for, I was gravitating towards the cutout boots but I don’t know if I’m late to the party, would you choose those?I’m so confused, I swear it have never happened to me 😩 30. November 2016

Hi and thank you! Get a suede city or mini! I just got the little one with the metal plates and it’s so cute 😍 and those boots will be amazing forever but bag is better to prioritize.

where are your gold heels from?! obsessed. 23. November 2016


I wanna dye my hair light pink but am afraid of the damage and when I wanna go back to dark brown which is my current and natural color. My little virgin hair 19. November 2016

My perspective and I’m definitely in the minority – hair color is not worth the damage.

Is anouck going to be back in stock? 😭 19. November 2016

YES with new options too. ANOUCK FOREVER.

How do you stay positive and SO INSPIRED, Rumi!! ?? :D :D Can you tell me some of your secrets? Thank you! 19. November 2016

It’s easy because I’m obsessed with what I’m doing. I’m so lucky to answer to no one creatively and be able to design exactly what I think should exist and then share it with you guys. But yeah being obsessed with what you’re doing and where you’re going and having special special people in your life – it’s kind of all you can ask for.

Are you going to be added more pieces to the AYAI Fine Jewlery? So beautiful, I can’t get enough!! 15. November 2016

It’s the answer to life I’m sorry I’m so excited for this launch it’s dreams of dreams. And yes more pieces will be added in the next few months and forever I hope.

How come some of the answers are just question marks haha 14. November 2016

I think that’s when I use emojis that aren’t enabled on people’s keyboards. Horror.

Double strap Mary Janes that you wore with Efie? 14. November 2016

Kurt Geiger

SOCK OVER THE KNEES 14. November 2016


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