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Hi Rumi! Hope you can respond this as fast as possible… Would you wear the Elara dress, not the silk version but the linen one, to a dinner party or do you think definitely just a day wear dress?? Appreciate your help so much!! Xx 💓 15. December 2016

I think it depends on the environment – I would completely wear it out on a summer night or for drinks on vacation or to climb a tree at 2am, but for more formal events and holiday type things I would choose something more vampirey or slick.

hi Rumi! I’m wondering what breed is kumo? <3 thank you lovely soul 14. December 2016

He’s a Persian 💖

Will the knife tops be restocked? :) 14. December 2016

Yes they’ll be back, aiming for next week!

Hi Rumi! The sheer nude bodysuit in your latest IG story, where from? Love you! <3 7. December 2016


Hi Rumi where is your bathing suit from you wore on Vacay? Everything you wear looks amazing on you then I want to but it. 4. December 2016

Hi thank you ✨ it’s Stella McCartney

Rumi and the gal w/ the gift card, cutout boots forever! Whenever I travel and am strapped on thinking what to pack, but need to pack light, I just wear those. 1. December 2016

Time for a poll

Hi again, Rumi. Just wanna say that it’s so amazing that you responded at almost all of my questions here, during these years (and I didn’t write too much, but I’m sure you receive A LOT of questions daily). It feels like I’m talking with and old friend. I’m pretty sure one day we will meet for a coffee. Haha. XO from Europe. 1. December 2016

Wow that’s amazing and makes me so happy! Down for a coffee haha.

Hi Rumi!! Everyday I’m more and more obsessed with ayai! You are doing an amazing job!💕 I don’t have any question about that. I just want your advice in this: I have a balenciaga gift card and I literally can’t decide what to use it for, I was gravitating towards the cutout boots but I don’t know if I’m late to the party, would you choose those?I’m so confused, I swear it have never happened to me 😩 30. November 2016

Hi and thank you! Get a suede city or mini! I just got the little one with the metal plates and it’s so cute 😍 and those boots will be amazing forever but bag is better to prioritize.

where are your gold heels from?! obsessed. 23. November 2016


I wanna dye my hair light pink but am afraid of the damage and when I wanna go back to dark brown which is my current and natural color. My little virgin hair 19. November 2016

My perspective and I’m definitely in the minority – hair color is not worth the damage.

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