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have you ever dreamed of pastel hair? 21. November 2014

Always dreaming of pastel hair

what tank top is that in the parker hotel picture? 21. November 2014

Are You Am I! Had to do my own oversized deep armhole tank. It’s 100% linen, sheer but thick, and has a center seam down the back that makes everything better.

Where are the shoes in your instagram about the parker hotel from? They are beautifulll 21. November 2014

Hi they’re Proenza Schouler

Are you going to Esther’s show tonight? 19. November 2014

This is so late but yes I did! She went through so much stuff!

Almond milk receipes? 19. November 2014

Water or (nongross) coconut water, organic almonds, vanilla bean powder, Himalayan sea salt, almond extract, stevia maybe. I want to try sweetening it with dates. I think that’s my future.

Hi! Where is your furry white/gray (to die for) oversized looking backpack from in your IT Hong Kong post? Is it real or faux? Thank you! 19. November 2014

It’s faux and by Christopher Braeburn. Koala size texture and color. I love it so.

Hey Rumi! Love your blog as always <3 What would you pair with a basic black trench coat? 19. November 2014

Denim shorts, loose silk button down worn semi open, leather belt, ankle boots, messy bun, and duffle bag.

Do you curl your hair or does it have a natural wave to it? 19. November 2014

Both. I do my hair slightly did differently every day. Which you can probably tell.

Hi Rumi :)Please please please please tell me! Your T by Alexander Wang men’s tshirt (from old post “is beige or ivory? 19. November 2014

I think it’s ivory but also I think I lost it. I never lose my Wang! Horrible.

Where did you get that gorgeous couch (looks like linen??)?? :) 4. November 2014

It’s by Jonathan Adler – the Malibu sofa

where did you get the bralette to the right on new chapter? 4. November 2014

For Love and Lemons

Beauty update please!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! 3. November 2014

Hi. Ok. Will take photos. Soon.

New things I’ve been loving lately – Sunday Riley’s Good Genes, Charlotte Tilbury’s Magic Cream, Dolce & Gabbana Mono Cream Eyeshadow, By Terry Rose Balm for a hint of pink, oh and I’m back on the UD Naked palette, the basic one that isn’t the size of a windshield.

Do you use handscrub? 3. November 2014

Only when it’s like right there. However I exfoliate maniacally and regularly with a Clarisonic and Baiden mitten in the shower, to a point of rawness where people ask me if I’m ok. I usually am.

Which brand is your phone case from in the CLOSER areyouami post on Instagram ? 2. November 2014

Etsy – look up pressed flower iPhone case

Where do you get all your amazing slip dresses? 2. November 2014

My favorite ones have always been vintage but I designed THE perfect one for Are You Am I. It’s so pretty and languid in vibe and made of really heavy silk charmeuse and all the details are just weird enough. Like I honestly think you’ll love it especially cause you cared enough to ask this.

Thanks for editing your response to the Green Goddess question- I just ordered some green dream to make at home!!! 29. October 2014

Nice! Good luck :)

You dislike cinnamon? 29. October 2014

Not pointedly but it can be kind of banana sometimes as in just overpowering.

Pics of your new house, pretty please? Would love to see what you’ve done with the place. 29. October 2014

We’re not moving in for a couple weeks! Will share as it becomes more home-like!

name of the zanotti boots in the “are you am i” post pls? 29. October 2014


Did you get something from Zana Bayne? I hope so. 29. October 2014

I have the craziest Bayne item <3

wants to dress casually most of the time but also look super hot in an unexpected kind of random wayme 29. October 2014

ilthis. I’m gonna help us.

I heard that you wear iro dansty biker coat in size 36. I’m planning to buy exactly same size but Im not sure about the fitting. Can you give me a link of your pic with that coat please ? Does it naturally come with a bit oversized ? 28. October 2014

Definitely pre-oversized. jewelry ID please! 28. October 2014

Hi. Ok. Pamela Love five spike earring, rose gold hoops and studs from my piercing place on Sunset, Cartier Juste Un Clou, Hilary Beane studded bracelets, Jennifer Zeuner cuff.

New line and new house- congrats Rumi!!! 28. October 2014

Thank you! xx

Hi Rumi! I was just wondering what bag you’re wearing in the Who What Wear feature called “Class of 2014 : Meet the bloggers of the year.” Congrats on the feature, by the way. I really love you and your style. I’m a new recruit! <3 28. October 2014

Hi! Thank you for joining us. Um ok that bag/bagmuff/muff I’ve had forever, it’s by Theory and even as I type this it’s a comforting 4 feet away.

Do you ever get gel manicures? 28. October 2014

Yeah especially when I travel it’s almost the only way. Gelling right now even.

Where is the bikini from ?? so love in with this 28. October 2014

I know same, it’s by a brand called Kiini. Their shop is online. Good luck trying to choose from all the beautiful color ways :/

Hi Rumi do you know what’s in the Erewhon green goddess ice cream? 27. October 2014

The essence of life? I don’t know offhand but basically everything good.

edit: ok you asking this made me need to eat it today and I can now tell you EVERYTHING.

Spirulina, chlorella, barley grass, maca, mesquite, tocotrienols, xylitol, almond butter, pumpking seed oil, stevia, cinnamon, and bee pollen.

‘cept I got no cinnamon and added cacao nibs.

I did a good job on this question!

your obsession right now? 27. October 2014

#einsteinsofstarbucksofinstagram, watercress, this one vegan ice cream place in Venice that I’ve never been to, Zana Bayne, Dolce & Gabbana Perfect Mono eyeshadow, and moving into my dream home with my dream man next month.

love your hair color! where did you get it done? 27. October 2014

I haven’t had it colored for a while! It’s just natural. For now.

is your box bag black or burgundy? looks black in your IG post but burgundy on the blog. 27. October 2014

Burgundy, just a really dark burgundy though.

Are you ombreed out? 27. October 2014

Probably for the rest of this year at least.

Will Are U Am I ship internationally? 27. October 2014

We’re working on having it be able to ship internationally upon launch, if not then it’ll be soon after.

What color is your iphone 6? 27. October 2014


Where are your favorite places to go to in DTLA / activities to do? 27. October 2014

Bar Amá, Juice Crafters, G&B Coffee, The Ace rooftop, Terroni, Bestia….is the Acne store an activity?

What type of steamer do you own? 27. October 2014

*clears throat*

The My Little Steamer Go Mini® neeeed this jacket. Where can I find it? I’ve searched online. Can’t find it!! 27. October 2014

It’s only available at Neiman Marcus I think! Trying to double check that.

R U aM I by Rumi heh genius :D super excited to shop your collection ♡ 24. October 2014

Heheh I had that realization when I was about 8 and we were all figuring out what our names were spelled out backwards. Then I spelled it out forwards out loud. Finally, it’s useful.

Where did u get the sweater in sweaters are for swimming in? 24. October 2014

It’s by Vanessa Bruno – I bought it in Paris in January.

What blender do u use? And where did u get your mason jars? 24. October 2014

Blendtec, Amazon. I buy lids for them on there too. Life changing. is it worth the price? 19. October 2014

I mean it’s not life changing but the pieces can be worn separately which is nice. It’s so comfortable for slugging around in. That’s the main appeal.

RUMI sorry if you’ve already been asked this but what’s the paint color in your room? 19. October 2014

Half Moon Crest from Benjamin Moore

when can we expect your line?! even a rough timeline will help calm my ever-anxious soul. 19. October 2014

Early December :)

Are there any websites, magazines, or people in particular that inspire you these days? Or are you totally insulated/self-sufficient now? 19. October 2014

I just walk around absorbing things all the time so no, not self-sufficient. That would be a weird way to be. I go through phases of being obsessed with whatever randomness. Right now it’s this Tumblr – and elastic and Taylor Marie Hill’s face and chokers.

SO excited to hear you are creating your own line! A whole closet full of RNSOA’ed clothes await us. #Dying 19. October 2014

!!! isn’t it this one? 19. October 2014

Yes it is, you crazy sleuth. This website omg.

Is are you am I going to be a basics line contemporary or runway? Asking To save accordingly :) 18. October 2014

It’s basically my perfect wardrobe. That’s the concept. Basic tshirts and tanks that feel like nothingness of cloud particle on the skin, lingerie-inspired pieces for outdoor use in beautiful heavy silks, actual lingerie, the perfect leather skirt, the perfect crazy leather skirt, structured tops that go with everything, simple everyday dresses, and so on. Pricing will be contemporary-ish. The goal is to provide a complete closet of staples and statement pieces for someone that lives sort of close to the ocean, wants really special details that you have to look closer to see, and wants to dress casually most of the time but also look super hot in an unexpected kind of random way. Yep. Concept.

RUMI! Hi. I was the girl that yelled at you outside of Salt & Straw / Larchmont. So happy I got to meet you, kind of. Thanks for making my day. :) 18. October 2014

Ahahahha that gave me a heart attack and was so cute – hi!

Hi rumi, your style is gorgeous! I was wondering if you could advise me in what to pack for a three day stint in Cali next week, any suggestions with the weather? 17. October 2014

Denim shorts, your favorite shoulder bag, light dresses, jeans, couple weird fun sweaters, plain tshirts and tanks, a leather skirt, suede ankle boots, some kind of heavier black boot, biker jacket, coat you can throw on over anything (this is usually some kind of wool robe for me), and space to buy cool stuff while you’re here! The weather is so all over the place, super hot in the middle of the day and totally in need of a good external layer at night or on the westside so you have to kind of be able to configure accordingly. I THINK it’s going to be really hot when you’re here but options are good.

opinion? 17. October 2014

Not obsessed. COS has something similar and kind of cleaner. But I’m sure it could be a useful piece!

is the iphone 6 worth it? its size kind of scares me (still a poor 4s user) 17. October 2014

It’s totally too big. But I could never go back. Resisting and being scared are both very valid.

tell us about are you am i!! 17. October 2014

MY OWN BRAND. I’m so excited I don’t know what to do with myself and it’s all I want to wear and I’m being so picky with every single button and fabric weight and it all feels so good on and I can’t wait to show you everything. I’ve been working on this all year and it’s been such an crazy experience. Not too much longer now.

Hi! Where is the shark tooth necklace from in the instagram post about Into the Gloss’s Glossier that you posted recently? 17. October 2014

Pascale Monvoisin from Merci in Le Marais which has so much weird cool jewelry that it is actually evil. I only see the earring version online. Hmm. Here though –

#Comeeeebaaaaacckkkk 17. October 2014

#hi #hellothere

i neeeeed a kumo of my own but exclusively wear black- is the shedding as bad as i assume? 17. October 2014

It’s really not but I would endure inch thick layers of Kumo excess to hang out with him.

Where r u 17. October 2014

Just got home from downtown and rolling around in sweater onesie.

Your Erewhon salad sounded fun so I made my own version (homemade as I live in NY)… So good. My new favorite salad. 17. October 2014

Aww cool! I love that!

Thoughts on the Stuart Weitzman Lowland boots? I bought them but need the RNSOA (Rumi Neely Seal Of Approval.) 17. October 2014


Hey Rumi! I’m planning a trip to LA in Dec and wanted to ask you for some healthy restaurant recommendations/must-goes :) Thanks!! 17. October 2014

Absolute favorite right now is Crossroads on Melrose, it’s completely vegan done by Tal Ronnen. Artichoke oysters and kale caesar are so nice. I want them now! What else…Little Door, Little Next Door, Sycamore Kitchen, Go Get Em Tiger and Sweet Rose for almond milk lattes, Eveleigh, Acabar, and Chateau for atmosphere, Goldie’s for a more casual dinner with lots of vegetable options. That should keep you busy, I could go on for miles. MILES.

Where is the necklace that looks like a shoe lace tied around your neck from? Has gold things on the ends? I want one… 17. October 2014

I love that thing so much I have to put temporary bans of myself from wearing it. It’s from By Boe, the designer is married to video guy I worked with a while ago so that’s the random way I was introduced to it. She does good rings under her other line Inez as well. Anyway here’s the link which is all that really matters –

those ear piercings in your smokey eye by charlotte tilbury photo on insty, are they real? or are they clip ons? where are the earrings from? xo 17. October 2014

Haha insty. Um they’re all real actually! Since Saturday night.

Pants from the slouching around instagram; what how now please? Can you just tell start putting the designers in the captions? 17. October 2014

I do most of the time (maybe?) but that jumpsuit/top combo is by Black Crane –

do you use planners, calendars etc? 17. October 2014

I have Moleskine fantasies for myself but Evernote is the only one I use consistently. And Google Calendar of course.

how do your Balenciaga Ceinture boots or Balenciaga Derby fit? I have to resort to purchasing it online and I don’t want to make a mistake! 17. October 2014

If you’re a half size definitely size up! And people are always wondering how to not have their ankle flesh torn apart – it helps to keep them buckled at the loosest setting even if you can cinch them tighter.

Will u attend milan and paris FW? 16. September 2014

Just Paris this year!

is the wang trench still available online? 16. September 2014

I never really saw it anywhere except for in store in Soho in February, which is exactly when and where I got it. I find it so special.

“BOUGHTEN”!!!! 16. September 2014

NOOOOOOOO please no

Tips for dealing with jet lag? I am travelling from Seattle > Tokyo (hooray!) and since you are always jetting across oceans I feel like you must be a pro at dealing with time zone changes. 16. September 2014

Totally different for every trip but when I’m going to Tokyo I try to make it so I land at 4/5 so I get to the hotel at 7/8 then I’m so tired I just die slightly and then I’m fine the next morning.

Do you ever get sick of yourself? Not asking because I think you should, simply because I think it’s human. 16. September 2014

Totally do sometimes. In continuous shock that we only get to be one person while on this planet. Doesn’t seem comprehensive enough, or even comprehensive at all. But all the weird stuff wrong with one person is just distributed differently on another. So mainly it’s best to accept and be happy and grateful and do the best you can in every moment, I think.

what is your take on overalls? 3. September 2014

Want to wear them in the shower, at Pilates, in my sleep, etc etc

i bought the reformation Elton Dress and its pretty plain and a staple i can wear always. but im wondering if i should have boughten something more special and unique. any ideas? 3. September 2014

That dress is sweet! I’d do a cross body bag and ankle boots or sandals. I stopped by Ref today and got a couple things..


How is Chris able to follow you around the world? 3. September 2014

He changed his life for me. I’m really, really lucky.

Please visit Sydney again we’d love to have you! 3. September 2014

I’m sure I’ll be back! So much fun the last time I was there with SS.

Are u on your way to NYFW? Will u be in Milan and Paris aswell? 3. September 2014

I’ll be there Friday!

What’s your fave version of the Bal cut outs? gold & silver or gunmetal & silver? 3. September 2014


where is your clear laptop stand from in your IG post? :) 3. September 2014

CB2! Chris got it for me cause I chill with my laptop weird places. He calls it my cage cause I put my legs through it.

Bought a pair of your sunglasses from Net-A-Porter. My first Net-A-Porter purchase ever. Thank you for perfection. 3. September 2014

I LOVE THIS. I want to know which ones you chose!

I need black ankle booties that aren’t tooooo tall in heel. Suggestions?! 3. September 2014

I guess these are pretty high but I LOVE these –

Need to think some more about this.

new sofa :)? from where? 3. September 2014

Jonathan Adler

I love your two pouffs, where is the silver one from? 3. September 2014

Thanks! The ivory one is the West Elm Souk Pouf ( and the silver one is actually from the souk in Marrakech.

Do those black and white alexander wang heels run true to size, and is the width ok? 2. September 2014

Totally true to size, width seems normal too..maybe a little on the narrow side?

What bra should i buy 2. September 2014

Why is Kumo so cute? 2. September 2014


Overallstoast YES 2. September 2014

You just communicated with my soul

What’s the brand of the gold mirror-like clutch you used on the China trip (and it’s in your photo diary)? Thank you!!! PLease answer 2. September 2014

It’s by Sophie Hulme – the box clutch

what dress and shoes are you wearing in the mark jacobs shoot? 2. September 2014

Dress Acne and shoes Chloé

Where are your earrings from? Illegaly parked on ig 2. September 2014

Melissa Joy Manning

What does Rumi mean? 2. September 2014

Lapis lazuli

Is traffic in LA really as bad as everyone says? Is it the worst part about living there? 2. September 2014

I don’t think so. But I live right by where I do everything and do whatever Waze tells me to and don’t try to go crazy places at crazy times. I actually can’t think of a worst part right now.

What coat are you wearing at the ssxfashiontoast lookbook? 2. September 2014

Alexander Wang trench.

can I say thank you for introducing me to weird adults? I love to listen to it now when I edit photos 2. September 2014

Aww cool. Yay.

HI Rumi! Would you mind sharing where the ottoman/pouf in your living room is from? I’ve been looking for something similar! Thanks :) 2. September 2014

It’s from West Elm! I’m sure they still have it.

Do you think Zana Roberts Rossi named her baby girl Rumi after you?! I do. 2. September 2014

Proooooobably the Sufi poet but crazy. Did not know about this. Btw she is so lovely, I got to do an event with her in November and she’s this polite sweet intelligent bird-woman person.

Are you planning any trips to London any time soon? 2. September 2014

I’d love to go but don’t have anything planned right now.

love the latest maui post. perfect boob job, congrats! 1. September 2014

Hahahahaha. Sigh.

Yayyy finally 1. September 2014


what salad do you get from erewhon? 1. September 2014

Greens – cilantro, arugula, spring mix combo

Non-greens non-dressings – 2 or 3 potato pieces, avocado, raw mushrooms

Dressing – olive oil, balsamic, little bit of basil almond, cayenne pepper, and sea salt

I could eat this salad 40 times a month. Probably have.

Do you use self tanner at all? Recs? 1. September 2014

No. Becoming tan is never a goal of mine. I kind of never think about it.

Best foundation ever tried? need help! 1. September 2014

Giorgio Armani and Koh Gen Do. And I like RMS Un-cover UP too to even things out on the go.

Hi rumi so I may have been late but I just heard a podcast you were in and I wanted to know more specifically on the topic on the neosporin use on your face because I have some acne scars and I wanted to know your raw answer to it. 1. September 2014

Neosporin’s cool but I like Biafine, which is the same but French basically. Be generous with the coconut oil and wear sunscreen almost always.

What do bloggers mean by saying ‘Oh, we have a lot of meetings’ I mean… What are they talking about. Or do they just want to sound busy? :)) 1. September 2014


No, bloggers have a lot of meetings and fittings and general maintenance of all business relationships/projects. Each one takes a large chunk out of the day of course, and you frequently don’t really know what to expect from them. Taking this to a wider scope, bloggers obviously seem to have perfect lives but we’re probably living a lot less in some ways. You gotta feel for the blogger boyfriends too.

Ugh Chris had his first fashion blogger boyfriend nightmare a few nights ago. I’m not even going to try to recount it.

But yeah. We have a lot of meetings.

Rumi how in the world did you break into your balenciagas cutouts? I’ve had mine for 2 years and everytime I wear them I practically die. I’ve resorted to ski-like socks and still THEYRE UNBREAKABLE. 1. September 2014


I’m so sorry.

I almost feel like you bought the wrong size.

You shouldn’t have to live like this.

I’m so sorry.

Maybe buckle them looser?

I really wish I could help you.

What would you do if you moved to a town of 165,000 people for school? 1. September 2014

Keep as open of a mind as humanly possible. Try not to get frustrated with the lack of general interest in certain things and instead find that specific world online. Buy things from stalls maybe? Have some animal friends. And enjoy that beautiful, rare experience of being so free and so surrounded by like-minded individuals (as in you guys chose the same school) by making some friends for life. My time at university is something I look back on and cherish crazily. I even knew it when it was happening, that it was one going to end up being one of the best times of my life.

rumi, do you have any tips on how to fade scars? you seem like you have the answers to most things 1. September 2014

Coconut oil and Biafine.

Rumi not to be weird and I know that there’s been no actual augmentation but your breasts seems to have grown a tad recently and as a small chested (/small everything-ed) girl I would really love to know how this happened. Hope you’re not creeped out. Kudos for being fab. 1. September 2014

I don’t get it either. Which is why I blame Chris. I sound like I’m joking but I’m not.

hey rumi, what’s your take on the Celine Edge bag? been an avid fan for years, btw !! 1. September 2014

I like the look of it but I know I could never do it. Need a zipper that can be attacked while the bag is hanging on my arm.

I’m not really asking you, I’m telling you I noticed you had breast implants…. 1. September 2014

Nope. Really, really didn’t.

Goddamn you half japanese girls you do it to me every time 1. September 2014

Jello for my cello

who makes the white strapless flowy top (back zipper) in your aloha state post? love! 1. September 2014

It’s by Stone Cold Fox but I um cut the arm bits off of it. No one yell at me please thank you.

What are your long haul inflight travel essentials that you think are musts for your carry on? 1. September 2014

That flight to HK was one whole eternity long. Things I like to bring on flights lately: chia bars and prepackaged snacks from Erewhon, a couple apples, maybe an avocado, makeup remover sheets, Caudalie Beauty Elixir, iPad mini containing unlistened to podcasts within, Molami earbuds (they provide the converter so you can go dual prong if need be how cool is that), earPLUGS, some kind of facial oil (right now into Clarins Lotus and Earth Tu Face), Wisp pretend toothbrushes which are a basically a Mento presented on a handle with bristles around it, books and magazines in the number that I am willing to carry or make someone carry, goji berries, scarf/blanket, shorts to change into if I’m going somewhere hot, phone charging brick..ALL MUSTS.

Your dress for daisy capsule is stunning. Where can one find such dreamy perfection? 1. September 2014

It’s by Acne and it’s sheer enough to the point where I bought high waisted boy shorts from Urban today for next time. Search “Acne Paloma dress”.

Tibi pony hair mini. Check it. 1. September 2014


y u no update 1. September 2014

got distracted but back

Birkenstocks…. yay or nay? 20. July 2014

Yay an exuberant yay but only with simple clean lines. No layered sacks or statement dye processes.

do you need a cuddle? 20. July 2014

I just got one but usually!

Who makes your shirt in Little White shirt post on instagram? 16. July 2014

Hi it’s by Rory Beca! Shorts are SCF and bag Chloé.

Ok so I’m springing for those Balenciaga cutout boots that I’ve been lusting after for years (thanks to you,) any suggestions on how to care for them? P.S. I’m now on a shopping ban 15. July 2014

You won’t regret this. That said, I have no special care tips. Wear them with everything! EVERYTHING.

what’s your favorite smoothie blend atm? 15. July 2014

Almond milk, ice, Body Ecology Vitality Super Greens powder, mesquite powder, stevia and tocos.

If you want to follow me down this dark path –

how many white tshirts do you actually have? and which one is your favorite right now? 15. July 2014

13 billion. Why?

And my favorite right now as in today basically is Iro’s Varya, it’s all destroyed and ground up at the edges.

Do u have the together necklace in yellow or rosegold? 15. July 2014

Rose gold.

Presently listening to the podcast ughh I want to be your friends. So jealous. You have the most Valley-girl voice which I actually kind of love, especially since you’re obviously really smart. What’s your favourite music? 15. July 2014

Right now ’90s rap and melancholy anything. I need a new song to be obsessed with actually.

Hello. Who takes care of kumoneely when you’re away? 15. July 2014

My friends and their extremely sweet siblings! He’s a popular little king of everything.

are you mixed with some asian country? like japan? 15. July 2014

My mom is Japanese, dad’s from the south (Kentucky), I was born in California. My personality is an exact divide of the two as well.

The LA photo diary is so soothing. It reminds me of Made In Heights for some odd reason! :) 15. July 2014


Do you prefer yoga or pilates? 15. July 2014

Pilates by sososoososososo much. I never get tired of it. Once a flight got cancelled when I was already at LAX and I was back at the studio in under two hours. I’ve only tried one other place though in Marin and I hated it so it’s hit or miss finding instructors that inspire you, like any fitness activity.

please update this regularly! LOVE reading it. 15. July 2014

Sorry I kept on meaning to this weekend but then I don’t even know. Back.

ok that la photo diary just made my day. actually, my entire week. also, that podcast made me ridiculously happy. i had it on loop while i was at work =X the way you feel about esther – ashamedly/unashamedly fangirl/obsessing – thats how i feel about you <3 14. July 2014

Haha thank you so much!

You have a very cutesy voice 11. July 2014

You have a vaguely aloof lack of punctuation

you can use your clay for a diy face mask if you don’t ingest – i haven’t had the balls to ingest mine…if you ingest you must report on it!!! xo 11. July 2014

Clay ingesting balls are real. Might go the face mask or dinosaur paper weight route. If Chris hasn’t disposed of it while I was sleeping already.

I’ve been listening to your podcast with Esther for about 30 minutes now and it makes me sad because you two are just too cool. Will you two be doing more podcasts together? Please do (: 11. July 2014

We’re going to do more everything together. Probably going to muscle our way into the Youtube beauty business within the season. Sometimes we’ll mention our nonexistent book in an offhanded manner.

i can’t stand the valley girl voice, but for you… enjoyed your podcast with little esther! please do more speaking gigs! 11. July 2014

Thank you for excepting me. I myself consider it unforgivable as well but this is my cross to bear.

What’s the name of the French neosporin you like? Googling it phonetically was not successful… 11. July 2014

BIAFINE. God it was on Amazon a couple months ago but now nothing.

Upgrade your account on photobucket plzzz I can’t see your photos :”( 11. July 2014

Sorry fixed it. Humiliated.

If you fell in front of Joan’s on Third holding a chinese chicken salad, but no one saw, did you really fall? 11. July 2014

Only if you know what a fonut is.

Is it true that Asians have an extra chromosome that makes them better fashion bloggers? 11. July 2014

They’re also very good violin players.

Hello Rumi <3 who makes your necklaces from "across the street from golden hour"? 11. July 2014

Hi there. Shortest to longest – Carla Caruso tiny square necklace, Jennifer Meyer clasp, and Balenciaga pendant.

Aquazzura Sahara or Stuart Weitzman nudist? I have budget only for one 10. July 2014

The nudist you can do more with. Especially prioritize them if you don’t have that shoe silhouette already.

Ever since I found out you love cilantro in salads, I’ve been dying to try making one! What’s your go-to recipe? 10. July 2014

Cilantro, arugula, avocado, strawberries, and balsamic/olive oil/sea salt is the default. Also I’m going through a roasted carrot phase. Those need to be available everywhere.

what kind of Celine sunglasses are you wearing in your “these days” post? 9. July 2014

Audrey cat eyes

Listening to your podcast made me want both of you as friends damn it 9. July 2014

Ahh that’s what she did to me and then we were

What color are your Stuart Weitzman nudist sandals? And do they run true to size? I have been coveting those shoes for a while now (: 9. July 2014

True to size and so beautiful irl. They’re this textured nude that I don’t see online or on Shopbop anyway.

listening to your interview with Esther and your actual voice isn’t the same as the voice I had for you in my head and its freaking me out 9. July 2014

Wait what did you think I would sound like? I can’t tell if my voice is high or low or other so I don’t even know how to take this.

Are those Topshop boots, from rush hour post run true size? 8. July 2014

Yup totally.

one of the things i liked about is that you could “like” other peoples’ questions. it’d be dope if you could somehow incorporate that feature into this website? ps i love you youre amazing really ily 8. July 2014

I liked the liking too, we are trying to bring it to the table. Thank you for suggesting this! I like knowing what’s on your minds.

if you cut your shirt from Brandy Melville in Tokyo photo diary? 8. July 2014

No actually, it’s just like that. A very aggressive silhouette on that one.

what are some tv shows you’ve been watching lately? 8. July 2014

Some secondhand Brooklyn Nine Nine and “football”.  S’about it.

i just wanted you to know that i want a daughter exactly like you,but I’m not Japanese and my boyfriend isn’t european…I’m pissed right know 8. July 2014

Your daughter will be the best I’m sure of it. This is such a specific compliment though so thank you?!

I DON’T KNOW IF THE FRENCH NIPPLE CREAM YOU SPOKE OF WITH ESTHER IS HOMEOPLASMINE BUT IF IT IS I USE THAT SHIT ON THE DAILY AND IT IS REVELATORY AND YES, THIS DESERVES ALL CAPS. wanted to holler atcha for this symmetrical, esoteric, francophilic toiletry habit we both have. 8. July 2014

It is! Homeoplasperfect. Sheen level on point.

when will your podcast with Ester come out? 7. July 2014

What makeup are you wearing in undone for good? 7. July 2014

I think it’s the Tom Ford bronzer in Golden as eyeshadow and actual bronzer, Stila eyeliner, Maybelline mascara, and a nude La Roche Posay Novalip Duo. That last thing I LOVE. Going to stock up next time I’m in Paris.

hi rumi! who makes the link bracelet in the post from july 3? i was thinking it’s celine (because i know you have a love for all things phoebe) but wasn’t sure. thank you! 7. July 2014

It’s actually by Amber Sceats! Aussie label carried at Tuchuzy which is such a good store in Bondi.

hi rumi, i know, this is a pretty lame question and i could probably google it but i seems you are the right person to ask: have your espadrilles ever got soaked? i got the manebi calf hair and i got into a storm last week. they are still kind of soaked. please help! 7. July 2014

THAT HAPPENED TO ME IN SHANGHAI. With my Célines and they became different forever. Stiff and weirdly thickened. I was so convinced they were indestructible, I’ve been hiking through mud in Morocco with them even. But no. Not indestructible. I had to get a replacement pair.

Hey, Rumi! In your instagram post “last light in palm springs”, where is your sheer white v-neck tee from? Would love to know, thanks! 7. July 2014

Hi! It’s by Kain, the classic V-neck. I’m wearing it right now/still.

How do you remove your face makeup? Cause a lot of products say eye makeup remover so idk if I can use it for the face? Thanks 7. July 2014

I like Lancome Bifacil, works with no struggle whatsoever but lately I just rub coconut oil all over my face which gets everything off and feels cool too.

Hi Rumi! Where did you buy your black sandal slip-ons (the ones that look like birkenstocks)? or are they birkenstocks? Thanks xx 3. July 2014

I have a few pairs that are as ugly as Birkenstocks are but also several of the real thing! This might have made things confusing. I have the Marant Holdens, Chloé double buckles, black Gizehs, and two pairs of Arizonas (black leather, tan suede).

rumi, darling. we all love you but you need to be answering questions roughly 48 at a time for us word starved fans. 3. July 2014


Can you make your ASK page look better? Just some recommendations but you don’t need to implement them: Bigger ask box, right now I see like 5 words as I type; more answers per page – your current 3 pages can fit into 1 long one instead (just less clicking); and lastly, maybe tags? I dunno but maybe people keep asking the same things because they didn’t look back. “beauty q’s” “outfit q’s” “health q’s” etc. :) Let me know if you like these ideas! 3. July 2014

Working on the first two cause totally agree but third one. Hmm. Into.

England is out. Chris must be sad? 3. July 2014

It’s a delicate subject. He had gotten both of us England jerseys :(

But he’s not necessarily, like, surprised.

Your mobile site is still a bit messy! 2. July 2014

I know, sorry about the things that aren’t totally sorted out yet. Working on them. I’ve used the word alignment about a hundred times today.

Congrats on being independent again! What prompted the decision? x 2. July 2014

Thanks. It felt like time.

you must be overwhelmed with all the questions you get on all these sites, but its really your own fault for being so awesome and cool and awesome. 2. July 2014

I like it! We have a home now.

okay that was literally the weirdest thing. i was thinking about the enfield bag, then you posted a post with it. 2. July 2014

I’ve had a few seeress moments today. More than usual.

What does your day look like today? 2. July 2014

Today I woke up a little later than usual, nuzzled Chris a bunch, made some banana/almond butter rye toast type of thing while he watched the World Cup, worked on emails for future projects and technical blog stuff with my assistant for a couple hours, got my favorite coffee/juice/salad down the street, found out that there’s such a thing as hand crushing almonds when making milk from them to “preserve the essence of the nut”, went to the nail salon, drove east to tape an episode of Weird Adults with Little Esther which is my favorite ever podcast, made Esther give me a tour of her house and continued to start a best friendship with her, came home for a second, semi-confirmed Palm Springs for the 4th of July, realigned with Chris, looked at some houses online with him, shot ft stuff on Sunset, went to Ink for dinner, then came back home to do some more work/catching up. Now I’m almost done being awake.

Does ‘Rumi’ have a asian background? 2. July 2014

It’s Japanese. Like this – 瑠美.

where’s the bralet in your latest post from? 2. July 2014


Did you get a breast augmentation? Not a bad thing. You went with the appropriate size anyways 2. July 2014

Whoa. NO. I swear on all four of my Balenciaga boot variants. No.

I know you’re a user of argan oil but do you shampoo and or condition everyday? 1. July 2014

I do, something that is wrong with me is not being able to feel like the day has started and/or I am awake unless I douse my whole everything in water. I get lectured on how wrong of a way this is to live a shocking amount.

Oh and I’m going through more of an avocado and coconut oil phase right now.

Celine box bag or celine trio or saint Laurent flap bag? Please help me choose!! 30. June 2014


I hardly know what to do with myself with 3 question/answer sources from you! 30. June 2014

I know me neither which is why this is a thing now! Now it’s your collective responsiblity to re-ask the 10,000 that were lingering on Askfm jk except that would actually make things so much better. Cause I’m going to try to streamline it all to just this.

From where’s the necklace that’s not by Hortense? 30. June 2014

It’s by Carla Caruso via OK on Third Street

FREAKING OUT!! LOVE the new site. Congrats! 30. June 2014

Thank you! More c00l stuff still to come.

what are you listening to right now? 30. June 2014

Kumo breathing softly

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