master the light with hugo boss

I’m so excited to share the Hugo Boss eyewear campaign. Shot in downtown LA, Malibu, and Palm Springs, the theme was the contrast between light and shadow and was captured just beautifully by the incredibly talented team that flew in from Germany and Italy. I love the emphasis on vintage inspired frames, aviators, and the new men’s styles. I’m honored to be a part of this project! Thank you to Hugo Boss for making it such a great experience.

 photo masterthelight2_zpsmzluiyea.jpg

placement ad 728 x 90


  1. Hi Rumi,
    Congratulations! I’ve been following your blog since I was a teenager and it’s so great to see you expanding your horizon. You’ve been such an inspiration to me. Because of you I was inspired to follow my passion and after years of hard work I recently launched my e-commerce site. When you get a chance you can check it out. I’ll continue to follow fashion toast and are you am i and be inspired by your style and creativity.


  2. Those glasses look incredible on you! Congrats on the successful project!

    ♡ veena |
    twitter/instagram: @veenamccoole

  3. Fascinating blog! Is your theme custom made or did you download it from somewhere?
    A design like yours with a few simple adjustements would really make my
    blog jump out. Please let me know where you got your
    design. Bless you

  4. A fascinating discussion is definitely worth comment.
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